Diet Fit
- Country Kuwait
- Industry Health and Wellness
- Completion Year 2023
Diet Fit is a champion diet software provider in Kuwait and other Middle Eastern countries. Being a user-centric software, Diet Fit covers all the dietary aspects, from meal management and progress tracking to food delivery and data analysis. Businesses can even customise and personalise the features in accordance with their specific requirements.
Having a passionate streak for sustainability, Diet Fit has worked towards preventing food wastage via its inventory optimisation systems, which was appreciated by many. However, the company wanted to expand its business. As a firm that solely relied on its website for sales and ROI, Diet Fit was surprised that its monthly visitors were lower from what they expected.
Even after a sufficient time in the industry, the company identified that they were having difficulties in search engine rankings, website traffic was low, and the conversion rates weren't high enough. So, they knew it was time to take a leap with new SEO strategies.
It was our first time in the health and wellness sector, so it was a challenge for us to research and analyse the company's competitors and market alongside making a promotion plan for the website. Moreover, it was a new phase for Diet Fit, so we were starting from scratch with a fresh perspective and a new SEO strategy.
With the prime objective to enhance the online presence and generate more revenue, we started with the market research. After analysing the data and statistics, we identified the problems in the previous plans and came up with solutions to make Diet Fit stand ahead of the curve.
Then came the competition, their strategies and the keyword they were targeting. After scanning that, we tailored our SEO strategy, which was later on discussed with Diet Fit. Before the creation of the final strategy, some modifications were also made, as suggested by the business. It was only then we moved ahead with the plan.
We provided a content structure for the whole website. Next, we optimised the website's on-page and off-page SEO, along with link building and guest posting.
Dart Digital worked on the SEO strategy from the beginning to the end. While being mindful of the website’s visibility, revenue, and sales, we presented a promotional SEO structure for future reference.
We also suggested an equally effective and efficient PR strategy that could generate better results in a timely manner, while organic means took time to kick in.
After implementing our strategies, Diet Fit witnessed significant changes. The keyword rankings increased by 50% alongside getting 3X more organic traffic on the website, which enhanced conversion rates and led to 30% more revenue growth.