Before reaching the objective of profitable action desired from the customer, we come together with the brands to dissect our content marketing strategy into stages where we empower our clients to own the media they are creating, with the true purpose of:
- Educating the community
- Positioning the brand as an Industry leader
- Getting Rewarded with Business & Revenue
As we have become the top content marketing agency, our primary goal is to make marketers, brand strategists, and content creators understand the value of emotionally connecting with the stories that place products as secondary characters but not the protagonist. And we achieve it with the following:
To master the art of perfect content marketing strategy, we help our brands become media publishers who know how to create stories. Our fundamental belief sits on the criteria of creating a content plan for businesses where acquiring information doesn’t feel like a chore for the reader but an amusing idea that entertains simultaneously. All of this gradually move the interested consumer into taking a profitable action.
We are far from the stage of expertise, but we have expert minds working in our wing who know how to balance informational, engaging, and lead-generating content.
As this relatively new industry changes faster, so do the creative minds at our workplace. Each comes with a distinct industry with experience contributing to our clientele’s content marketing.
Our clients do not break the bank to afford us. We believe in offering value propositions by enabling our clients to create a more anticipated marketing blueprint through content. Our focus stays on generating user-centric content which could collectively define the brand’s relevance in the present & the future. That’s how we mutually accomplish.
We keep our clients in the loop without hiding additional costs, policies, or strategic influence. We appreciate them actively participating in the brainstorming session and offering us much-needed insight on the brand elements, strengthening the core foundation strategy.
Whatever strategy we place in action, our tracking is one critical aspect of ensuring persistent results and campaign success. Content marketing results when it maintains consistency in informing, engaging, and amusing the readers to make them stay loyal enough and drive profitable returns.
What do our content marketing services typically involve?
From selecting the medium to differentiating the brand voice and deciding on the content format, we translate it all to build the final narrative representing the brand and how every piece of content would serve the reader stuck on one level of a funnel.
Once the brand is understood, the strategy is designed, and the final directional map is ready, we come onto the creation part. We create batch content per the calendar based on the client's requirements or work on an outlined purpose of a campaign.
Our SEO experts thoroughly review the technicalities in the content and make them SEO-friendly for greater reach. No matter how engaging the content is, it must ride the SEO train with keyword density, proximity, and more.
This is where we decide whether the content distribution strategy would be earned, owned, or paid. Each would distinctly offer a different approach. For instance, earned media, backlinks, and another third-party network would create credibility around the brand’s generated information and take it to a more relevant audience.
Content Tracking & Reporting
Now we come onto tracking the performance and create the report for clients to analyze the progress. It’s also the next phase into optimizing the complete layout for better results, this time meeting the goal.
Different Content Format we deliver under the umbrella of Content marketing
- Website Content
- E-commerce Product & Category Content
- Press Release
- Blog & Article
- Email Copywriting
- Social Media Copywriting
- Video Script Writing
Looking to give your content strategy a definite direction? Let’s chat to find your solution