How Can AI SEO Take Your Website To New Heights?

AI is no longer a buzz word. Instead, it is an umbrella term that consists of several technologies, including machine learning, natural language processing, computer vision, deep learning, etc.

The main reason behind the development and introduction of artificial intelligence was basically to get things done faster and make work life easier. Various industries have already started adopting this concept. Some of the most common ones include designers, developers, etc. But this isn't the main objective of this blog. Instead, we are here to know whether or not AI will replace SEO in the future.

According to various digital agencies, the answer to this question is a NO! But simply answering yes or no won't work. This needs proper explanation as well. Hence, let's talk about how artificial intelligence is impacting the field of search engine optimization and why it won't take over SEO in the future.

What exactly is AI SEO, and why is it important?

AI has now become one of the core components of various search engine algorithms. In addition, artificial intelligence is an excellent tool for data analysis and interpretation. As a result, it can help digital marketers spot trending topics, discover content gaps, and complete their tasks on time. Well, in other words, according to the Gods of digital heaven, AI and SEO are soulmates to each other.

Since, we all are aware of the fact that affordable SEO services are no longer just concerned about keywords. Instead, they now focus on concept, context, and customer satisfaction. In this scenario, professionals can consider combining AI and SEO in order to make websites rank faster. They can optimize their content for AI powered search engines and also provide what their target audience is actually looking for to further provide them with positive experiences.

Let us now move on to a few ways AI can boost SEO and improve your website!

• Opportunity Discovery With AI SEO

Irrespective of whether we are talking about digital marketing services providers, freelancers, agencies, or individuals who themselves perform SEO for their business, it is crucial for everyone to discover hidden ranking opportunities that are still not exploited. However, this might seem like a daunting task, but not anymore with AI.

SEO tools that are powered by artificial intelligence have emerged as a game changer in this situation. BrightEdge and other AI SEO tools help marketers find the best keywords they should target, inform them about various not so common link building opportunities, and craft an immersive content marketing strategy. All this will help marketers discover new opportunities that are still not exploited by the competitors and will eventually boost their website's overall search engine optimization and ranking.

• Content Creation With AI SEO

Content is the King! Every digital marketing agency and professional working in the same field is well versed with this particular statement.

Well, we cannot deny the fact that content plays a significant role in SEO and also contributes to the battle of dominating search engine result pages when formulated in an up to the mark manner. Hence, digital marketers can leverage AI tools to find the right keywords, trending topics, and content formulation strategy and further create content that performs the best. Doing this will help them develop content that is not just relevant but also caters to the actual requirements of their target audience.

• Optimizing for Voice Search

Voice search is indeed one of the rapidly evolving areas of search. People now prefer voice searching items when using their phones and tablets. Hence, voice search engine optimization (VSEO) is one domain that cannot be ignored. According to a prediction made by Statista, the number of voice assistants is expected to reach 8.4 billion in the next few years.

AI powered content tools such as Grammarly and Hemmingway can help you create more conversational content by recommending tone changes and highlighting difficult to read passages. One thing to remember about VSEO is that it is extremely competitive. That is because voice assistants only provide one answer: the one at the top of the SERPs. This means you must go above and beyond to achieve high VSEO rankings.

• Scale Your SEO

It is indeed a tedious task for digital marketers to manually keep everything up to the mark in order to achieve quick and effective results. However, with the help of AI tools, marketers can easily gather useful data, analyze it, and translate it into actionable steps. In addition, the best part is that AI powered tools can also assist in technical SEO.

As a result, marketers can easily conduct website audits, automatically optimize content, and seamlessly fix duplicate content issues. Talking about the on page SEO part, digital marketers can seamlessly scale their content creation by analyzing top performing content and further creating content strategies and briefs for optimized content.

• User Experience

One thing that marketers need to always remember is that Google, Bing, and other search engines are always concerned about the users. They give high priority to content that is relevant and can help the users find what they are actually looking for. However, just providing relevant information is not enough. User experience (UI) is also equally important. Hence, websites with a negative user experience will not rank even if they provide optimized and useful content. So, what is the solution to this problem? Is there any way AI can help over here? Let's find out! 

Search engines have now evolved a lot and started thinking like real human beings. As a result, they are able to judge whether or not your website will provide a positive user experience.

Today's AI powered SEO tools, such as Market Brew, can mimic search engines and recommend ways to improve the user experience on your website. As a result, you no longer have to guess whether the SEO gods will look favourably on your website. You can learn what makes them happy (to a greater extent) and implement it on your website.