Heat Map Analysis
Let AI keep an eye on spotting the hotspots of your visitors
The misery that comes along when the conversion rate plunges down the rabbit hole makes every marketer, retailer, and CEO grasp at straws, wondering the 3 Ws, 'What Went Wrong? Additionally, a data analyst's never-ending nightmare of analyzing and categorizing data causes a hiccup in achieving the preferred insights. The entire team is thus put in a challenging position.
The manifestation of much-anticipated sales figures makes a brand refine its efforts. And the beginning arrives with creating a differentiation, especially when retailers and other brand pioneers get the accessibility to closely comprehend consumer foot traffic and find live intel to capitalize on. As much as Heatmap Analysis is a prevailing tech phenomenon, what makes it an optimal preference is accurate data mapping carving the most suitable option for profit & scalability.
In operating a business environment where the buyer is vigilant about the available products, better decisions can only be made when upgraded technology intervenes. At Dart Digital, we understand the nuances of this more versatile version of Heatmap technology and make the most of this graphical data visualizing tool to lead the way for retailers by zooming in on the in-store performance & build momentum for the sales figures through the identification of the hotspots that could harness better probability of conversions.
So, as expert market researchers who have traversed every nook and cranny of the industry, we have assisted big and medium-scale brands by synchronizing and synthesizing data into actionable strategies, gradually procuring and securing a revenue stream for them. We know how to draw out better and more refined outputs from fundamentally old systems, emphasizing refining the customer’s touchpoint through the power of data.
Yes. Heat Map Analysis gives a better insight into where most consumers move inside a retail store. Suppose they are exploring a particular product section or looking for a product that isn’t on the store threshold. In that case, you can work on shifting its location and placing it in the right area for better visibility or discovery.
Heat Map technology has the relevant feature of identifying visitor demographic, gender, age, preference, and time spent in a particular product section to give a detailed report from which an insight can be derived for better in-store strategy optimization and training the store staff with relevant information to navigate the consumers and be at their assistance.
Brands need to collaborate with the relevant providers of Heatmap technology who will place cameras, sensors, and other equipment with software that would swiftly work to give necessary data on an everyday basis as the consumers visit the store. These providers train store employees to understand better how to analyze the data and implement the insights upon the strategies.
Yes, Heat map technology can help with in-store activations and campaigns based on the provided insights and consumer preferences. When launching new products, it is specifically beneficial to tell where consumers would first look inside a store and how to entice them towards that particular product.
The reliability of data collected and insights-driven falls upon the placement of cameras, sensors, and data analysis algorithms. The quality of each piece of equipment and software determines the accuracy of data.