IIDFA
- Country India
- Industry Health and Wellness
- Completion Year 2024
- Services SEO Service , Content Marketing
International Institute of Dento Facial Aesthetics (IIDFA) by Dr. Neha Bhumbla, a prestigious name in the field of cosmetology, has been educating and training budding cosmetologists for more than 10 years. With a team of more than 15 experienced experts, the institute has till now trained more than 1500 students who have successfully marked their position in the professional cosmetology market. Along with advancing the aesthetics industry, IIFDA has been aiding many practitioners in accomplishing their career goals and expanding their knowledge in their respective fields.
From a one woman show to the creation of a leading dento facial aesthetics institute, IIDFA has covered a long route. The business is now looking for ways to position itself as a global leader in the aesthetic industry. However, they were not able to achieve excellent visibility on the internet and also failed to rank higher on search engines like Google. This further resulted in low quality leads and traffic.
Even after being an industry leader in the cosmetology and aesthetics market, IIDFA was not receiving the good quality leads that it actually required. The institute had an existing website that contained all the necessary information needed to attract a lead. However, the firm was highly disappointed by the type of leads and visitors. In addition, it has experienced a constant decline in the number of leads over the past few months. Hence, IIDFA figured out that it would not be able to achieve the desired results if things kept on going in this way. As a result, the institute decided to opt for effective and efficient SEO services in Faridabad. And this is exactly when they contacted Dart Digital Agency.
Being a leading digital marketing agency, Dart Digital had previously worked with clients from the cosmetology industry. Some prominent names include Cosmetica India, a cosmetology services providing firm and Cosmetica India Academy, a cosmetology courses providing institute.
When Dart Digital Agnecy’s search engine optimization team was assigned to the IIDFA SEO project, the experts looked into even the minor details to further determine the best SEO strategy for desirable results. After analyzing the market competitors, the SEO further had an intensive discussion with Dr Neha Bhumbla (the director and founder of IIDFA) and the marketing head of the institute to get a better understanding of their mission. Once the discussion was over, the Dart Digital Agency’s team formulated a well designed strategy that aimed at increasing the visibility of IIDFA’s website, ranking it higher on search engines, attracting relevant traffic and acquiring high quality leads.
The first step was to finalize keywords that had the potential to attract potential customers. Working on them, creating backlinks, doing classified ads and guest postings and making the keywords appear on the first page were indeed some of the next steps. Also, as the content on the website was not relevant to the actual services, our content writing team formulated high quality, SEO optimized content that was further uploaded on the respective pages.
Apart from the SEO and content writing services, our team has solved various issues on IIDFA’s website. Some of the most common ones included optimizing the website’s loading speed. In addition, to speed up the SEO results, Dart Digital Agency further published a paid press release that is presently live on more than 250 media channels spread all across the internet.
After adequately implementing the SEO tactics along with the paid press release strategy, IIDFA experienced a sudden boost in the overall traffic of its website. The bounce rate decreased by 40%, and high quality leads started flowing in constantly. Surprisingly, more than 78% of the total leads were relevant and are on the verge of conversion.
Witnessing the business flourish, Dr Neha decided to continue with the SEO project.