Cosmetica India Academy
- Country India
- Industry Health and Wellness
- Completion Year Present Client
With the essence of cosmetology, Cosmetica India Academy has been educating and training professionals for more than 24 years. Alongside advancing the industry, their hands-on training and exclusive education centres have been aiding many practitioners in achieving their goals and expanding their knowledge in the field.
From a single doctor to the creation of a leading cosmetology academy, Cosmetica India Academy covered a long route. The business wanted to expand nationally and internationally and create a solid online presence, but they weren't getting the expected website traffic.
Even after being an academy filled with renowned doctors, Cosmetica India Academy only had a one-page website, which didn't say much about the business, leading the business to not get the expected leads or website visitors. That's why they thought that digital marketing would solve the hurdles they were facing.
When Cosmetica India Academy discussed its digital marketing requirements, Dart Digital took a look and knew that digital marketing strategies wouldn't be effective on that one-page website, so we conveyed to the business that it had to go, and we would have to design and develop a new website.
With the vision to upgrade and rebrand the online face of Cosmetica India Academy, we started researching and analysing the market and the competitors. Redeveloping every aspect from scratch is usually a time-consuming process, but the intensive discussions with the academy helped us to get a better understanding of their vision, and we had our work mapped out.
The first step was designing the logo. After much brainstorming, each element, such as font, illustrations, and colour palette, was selected while keeping in mind the brand's identity.
Next, we started with website development and creation. But first, a PHP was created to be shown to Cosmetica India Academy. After getting the suggestions from the brand, we infused their vision with ours. Then, we went on to create the website, where we sprinkled the brand colour. Then, we commenced the curation of web pages for the academy’s courses, payment, blog, and gallery sections while also adding the plugins for all the social media platforms.
After giving a new face to Cosmetica India Academy, like all of our clients, a one-hour session was also provided to the institution so that they could get the hang of the backend process and edit or add anything they wanted.
We also suggested a PR and SEO strategy that could boost their online visibility and sales even more. That's how Dart Digital Agency is still aiding Cosmetica India Academy in transforming the cosmetology industry, and we hope to do so for a long time.
When the website came live, Cosmetica India Academy could see instant results. The bounce rate decreased by 80% and there was a 30% increase in the leads. Many of its clients even said that they discovered the business through the website as it looked intriguing to them. Alongside this, the business also witnessed 2X growth in revenue and sales.