Imprint Press
- Country Hertfordshire, UK
- Industry Printing
- Completion Year 2024
- Services Web Design , Web Development
Imprint Press is a UK registered printing press that has established a modern production presence within the geographical boundaries of India as well. The press combines global expertise with local precision in order to deliver high quality, cost effective printing solutions that cater to local preferences and also meet international standards. The company has more than 20 years of industry experience and deals in a wide range of services, including books, magazines, corporate stationery, packaging, and promotional products.
Imprint Press is committed to innovation, sustainability, and client satisfaction. The firm was very clear that these values should also be depicted on its website. As a result, the firm decided to launch a robust online presence in order to acquire the online market as well. However, Imprint Press wasn’t satisfied with the end results. The website did not live up to the brand’s expectations. Also, it did not cater to the changing demands of customers. And clearly, a website that does not satisfy both customers and the brand itself is of no use.
To come out of this problem, Imprint Press decided to trust Dart Digital Agency and hence collaborated with them.
When Imprint Press partnered with Dart Digital Agency, they told them how the previous digital marketing firm was not able to provide what the brand was actually looking for. Dart Digital further discussed Imprint's requirements and expectations. When the senior designers and developers took command of this project, they highlighted a few more critical issues that the brand was still not aware of.
Apart from a non-responsive and boring design, the website was too heavy. The loading time, when combined with non attractive design, made the consumers even more unattracted. The designer and developer noted these problems and presented them to the respective brand. The marketing manager actually agreed with the points highlighted and decided to move forward with the project.
The senior web designer took up the accountability of this project with the senior web developer’s support. After researching various trends and what the competitors were doing, the web designer presented Imprint Press with a robust website design that isn’t just attractive but also meets customer expectations and builds their trust within the brand.
To our surprise, the marketing manager finalized the presented design in one go. As soon as the design got approved, the concerned person did not waste even a minute and started with the respective process. There were various things that were kept in consideration during the entire website redesign process. For example, the UI and UX were developed with utmost attention and precision. Also, the content and information displayed on the website were minimal, clear, and impactful. The designer and developer made sure that the website was immersive and robust.
The designer presented the client with a dynamic website that supported regular changes. Also, the client was provided with adequate training so that they could complete minor changes without being dependent on us or any other professional.
Once completed, when the senior web designer at Dart Digital Agency presented the finalized website in front of Imprint Press, the client was highly satisfied with the end results obtained. They were highly impressed by the fact that their project was handled with utmost care and precision. Once the website was live, the brand also noticed a significant boost in engagement and a considerable decrease in the bounce rate.